I remember the first time a client offered me a case study writing assignment.
I was petrified.
It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. Read the rest of this entry »
The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses Read the rest of this entry »
Have you read Paco Underhill’s fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone. †If your homepage copy Read the rest of this entry »
When you’re surfing the Internet, scanning newpapers, or browsing through your mail—you’ve probably discovered one disturbing denominator. There’s usually nothing enticing you to read the rest of the content. So you move on.
And unfortunately, so will the prospects viewing your messages…
Want to increase your online sales? Make sure your offer is one they can’t pass up!
Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time - Read the rest of this entry »
According to some sources, it is estimated that the Information industry is going to be worth over $7.8 billion over the next 3 years. If you could tap into just 0.0000001% of that $7.8 billion, you could rake in $78,000! Isn’t that a good enough reason Read the rest of this entry »
Copy makeovers can work magic.
Perhaps all you need is a little medicine… and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you’ve got.
Chances are you’re sitting Read the rest of this entry »
Anyone browsing the Internet for information quickly encounters ebooks. Sometimes those electronic books are clearly identified by name and intent but other ebooks are so cleverly disguised that a reader may not even realize they are actually a book and not a web site or some Read the rest of this entry »
The legendary George Carlin made a career out of calling attention to the difference between how words and phrases are perceived as opposed to what they’re ‘actually’ saying . ..
He would ask wonderfully rhetorical questions, my favorite of which was this:
Web site copywriting is special method that allows the companies to advertise and promote themselves. In today’s highly competitive and ever-changing online environment it is not enough to rely on the texts alone. One should combine the knowledge of offline copywriting with online realities.