One of your most valuable assets is people who won’t buy from you—today. They are the majority of your prospects. But if your business is typical, and I hope it isn’t, the majority of your sales leads slip away and never give you their business. Read the rest of this entry »
If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email Read the rest of this entry »
Millions of people use their computer everyday as a form of communicating with others by sending messages through email.
From sending newsletters, updates, articles, follow-ups or simply sending an email message.
If you have an online business, email marketing gives you the opportunity Read the rest of this entry »
Creating a free Newsletter can bring sales as well as give your readers information they find interesting. Newsletters can be a very important way to bring traffic to your website and build your online business.
When writing content of any kind, do not saturate Read the rest of this entry »
Any business today, be it online or off needs a solid foundation, without one a business will topple.
Think of your business as a skyscraper, each level or floor is a different function within your business. Your skyscraper may contain a newsletter floor, an Read the rest of this entry »
Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.
The five guidelines included in this series should become Read the rest of this entry »
Email newsletters don’t have to worry about temperatures as they can handle weather of every kind. So how much content should a newsletter wear?
How we dress for the day depends on the season and our tastes. During hot days, most of us tend to Read the rest of this entry »
Email marketing plays an important role in most marketing campaigns nowadays due to its relatively cheap cost and potential for reaching millions of customers. However, we’ve all experienced the arrival of a new message in our inbox, only to delete it unopened after deciding it Read the rest of this entry »
Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Daily, e-mails flow in from onliners asking about a “nice way” of telling someone they care about, Read the rest of this entry »
Emails and transmission of information through email has become a way of life. The internet is increasingly being used as the foremost medium to achieve rapid dispersion of information. With just one click, you can send information to thousands of people who in turn can Read the rest of this entry »